Nord Anglia Education - Design Projects
As the Lead Designer at Nord Anglia Education, I craft compelling visuals across UI, print, and social platforms as well as lead the creative brand initiatives to ensure consistency and impact accross our different platforms. Below you will find a selection of work.
INSIGHTS - UI & thumbnail designs
To establish ourselves as thought leaders in the space, I led the UI design for INSIGHTS, our thought leadership platform where we collaborate with notable voices in education and psychology to create thought-provoking articles for our audience. As the lead designer, I developed a distinct brand identity for INSIGHTS and designed a dedicated site to showcase our content. Below, you'll find examples of both the UI design and article layouts I created. These designs have also been used in programmatic ads, driving a significant increase in engagement and reach
Homepage revamp project
One of our main goals within the product team is to increase conversion rates and simplify the user journey for our families.
Our school homepage redesign is a key initiative to achieve this. As lead designer, I worked closely with our product manager to analyze site data, identifying the most visited pages and those with low bounce rates that drive conversions. From there, I optimized our homepage layout, making better use of real estate to encourage deeper engagement—bringing key pages onto the homepage for easy access and ensuring users scroll beyond the fold.
Facilities Gallery - CRO project
As lead designer, I’m always looking for ways to improve our sites and drive more school inquiries. One major gap we identified was the lack of a dedicated image hub for prospective families. Since facilities play a huge role in school selection, it was essential to showcase them effectively.
Below, you'll see the facilities gallery I designed, providing each school with a visually rich showcase. Phase 2 of this project will introduce filtering options—currently, we’re in the MVP and iteration stage, gathering key data to refine and enhance functionality.
Brand Identity - School sports logos
I have worked with schools across varying regions to develop a cohesive sports brand identity that reflects both our global presence and local spirit. Inspired by our core brand, this identity unifies our teams while allowing each to showcase its unique character, fostering pride and connection among athletes, students, and supporters.
